Normandy advert to seduce UK firms after Brexit banned

An advertising campaign from the Normandy government urging British businesses to flee across the Channel to escape Brexit has been banned by Transport for London because it may cause “public controversy or sensitivity”.

The adverts urging entrepreneurs worried about the UK’s departure from the EU to “vote with their feet” will run in national newspapers, including the Guardian, this week. But they will not be carried on public transport in the capital after TfL said the ads “did not fully comply” with its advertising guidelines.

The campaign for the Normandy Development Agency features a mock-up of a fictional newspaper, The Normandy Times, with the headline: “British business owners can now vote with their feet and leave post-Brexit fears behind.”

“If you didn’t vote for Brexit or it’s not right for your business, why not vote with your feet and open an office, or settle a production unit, in Normandy,” it says. The advert also carries a mock classified ad saying: “Hot entrepreneur wanted … Someone allergic to post-Brexit tariffs, legislation and restrictions preferred.”

Source: theguardian